First of all, I know it’s all people like you. And that’s what’s so scary. Individually you don’t know what you’re doing collectively.

So many of the things I invented I honestly did for fun, out of some perverse game of whether or not they’d work, whether people would use them. I mean, it was like setting up a guillotine in the public square. You don’t expect a thousand people to line up to put their heads in it

Again the greatest use of a human was to be useful. Not to consume, not to watch, but to do something for someone else that improved their life, even for a few minutes.

I was trying to make the web more civil. I was trying to make it more elegant. I got rid of anonymity. I combined a thousand disparate elements into one unified system. But I didn’t picture a world where Circle membership was mandatory, where all government and all life was channeled through one network.

Social media is not about the exploitation of technology but service to community.

Social media is much more than self-promotion. It is a two-way street, a set of tools that allow you to reach out to people and become the bringer of positive things and experiences. In turn, these people will not just support you. They will be there to help you increase your reach and audience – and turn your business into a viable endeavour.