Fashion does not have to prove that it is serious. It is the proof that intelligent frivolity can be something creative and positive

You cannot fake chic but you can be chic and fake fur

Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs

A respectable appearance is sufficient to make people more interested in your soul

Success nullifies. You then have to do it again, preferably differently

Chanel is an institution, and you have to treat an institution like a whore – and then you get something out of her