Eyeballs are shifting. Advertisers need to migrate toward those eyeballs in those platforms. In-game advertising is one way to do that.

From an advertising standpoint, if you've got somebody's attention and can get a message in front of them, that's a very big thing. As long as it is interactive and organic, it makes games more realistic.

Gaming is increasingly becoming the new entertainment medium. We can now offer marketers and advertisers a 360 degree view of the consumer media and entertainment experience every week by providing insight into attitudes and interest in what's going to be or currently is available on the video game screen, in the theater and on the tube.

As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, "Let there be light," constitute its charter. All nature is vibrant with its impulse.

In advertising, photography, design, web development and publishing, our creative customers change the way the world looks every day. Logitech has delivered an exciting new way for our customers to work with Adobe software, ensuring more than ever our place at the heart of every creative workflow.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.