Every major search engine has some form of paid placement.

Search engines compile a lot of data on what we search for and much of what we search for is personal. Many people fear that the government wants to do data mining. It'll be interesting to see how much of all this ultimately becomes a political issue.

Microsoft's problem is that despite having all this stuff, they haven't really budged their share of search.

They definitely have a market, because they have the traffic. Search marketers can't seem to get enough traffic. I don't know anyone who is not going to try MSN.

While the search marketing space grows, it's hard to get good people trained, If they're good, others want to poach them.

SEOs will be much more fragmented on different platforms within social networks. It'll help eliminate a lot of the search spammers, but is going to impact on anyone who gets rankings on search engines without having good content.