eople—even good, impressive people—always want something simple and unimpressive. Everything good and impressive that they do in their lives is a result of the impressive path they take to get what they want—not a result of wanting an impressive thing.

If you love something, let it go.
If you don't love something, definitely let it go.
Basically, just drop everything, who cares.

The Battle Creek, Michigan, headquarters of Kellogg’s looks like a spaceship built to look like a pyramid that was then hastily converted into a public library during a period of intergalactic peace.

CHILD: “Why does carrot cake have the best icing?” MOTHER: “Because it needs the best icing.” Quantum Nonlocality and the Death of Elvis Presley You may remember

In the aftermath of an athletic humiliation on an unprecedented scale—a loss to a tortoise in a footrace so staggering that, his tormenters teased, it would not only live on in the record books, but would transcend sport itself, and be taught to children around the world in textbooks and bedtime stories for centuries; that hundreds of years from now, children who had never heard of a “tortoise” would learn that it was basically a fancy type of turtle from hearing about this very race—the hare retreated, understandably, into a substantial period of depression and self-doubt.

But nobody remembers how long anything takes; they only remember how good it was in the end.