Due to seeing everything, we begin to stand everything … Due to standing everything, we eventually tolerate everything … Due to tolerating everything, we agree to accept everything … Due to accepting everything, we finally approve everything …

Passion is the evil in adultery. If a man has no opportunity of living with another man's wife, but if it is obvious for some reason that he would like to do so, and would do so if he could, he is no less guilty than if he was caught in the act.

In so far as the culture industry arouses a feeling of well-being that the world is precisely in that order suggested by the culture industry, the substitute gratification which it prepares for human beings cheats them out of the same happiness which it deceitfully projects.

The story of terrorism is written by the state and it is therefore highly instructive… compared with terrorism, everything else must be acceptable, or in any case more rational and democratic.

The more he identifies with the dominant images of need, the less he understands his own life and his own desires. The spectacle’s estrangement from the acting subject is expressed by the fact that the individual’s gestures are no longer his own; they are the gestures of someone else who represents them to him.

The more powerful the class, the more it claims not to exist.