FastSaying
Don't make me think
Steve Krug
usability
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When fixing problems, always do the least you can.
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Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.
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It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.
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As a rule, conventions only become conventions if they work.
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