Don't let anybody shock you into this being groundbreaking. It has more marketing value than anything else. It gives the incentives for people to put $100 grand in those accounts. It's a customer access issue.

Despite increasing ad spend and year-to-year growth in the value of search engine marketing, we are likely nearing a pricing plateau as advertisers near their maximum efficiency.

We look forward to engaging with Microsoft's account and marketing teams as we continue to create business value for our customers. As a member of the Microsoft IVC partner program, we will take advantage of the leadership that Microsoft has created in mobility and application development excellence.

Marketing is the creation of value beyond offering your products and services

The more the marketing, the less quality of a product. The more the quality of a marketing, the more the use of a product.

What they'll be marketing to Wall Street is asset value and growth potential.