Don't sell credits; don't sell walk-on roles... If people want to back you, they'll back you. But if you have to entice people will walk-on roles and crazy credits, you're undermining yourself.

You can get any film now basically for free, and that's where I think the model we're talking about is - if you give people what they want, how they want it and when they want it, they're more likely to pay for it.

You want somebody who's capable of being diverse in the characters they play, and you want a big name that's going to bring attention to the filmmakers and to the project.

You can have the best people in the business, but if they're not collaborating - and they're butting heads - then it's all going to go south.

The power lies with content creators now, but if you can't reach people, there's no point.

The issue of doing an adaptation of a book is the theater of the mind, and so you always face that.