Don't bunt. Aim out of the ball park. Aim for the company of immortals.

Don't bunt. Aim out of the ballpark.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.