Doesn't anyone here think this sounds like a vision of hell? While we are all competing or dying, when will there be time for sex or music or books? Stop the world, I want to get off.

Sony?s brand is one of the company?s greatest assets, ... Andy will work toward creating a brand personality unique to Sony, one that reflects all aspects of our business.

It's urgent we rectify this situation.

Sony doesn't want to punish the consumer.

In the digital world, he who hesitates is abandoned. So you have to generate 3-D excitement with as many devices as you can find.

The futures of Crackle and Hulu and so forth become more and more important as we connect to more and more devices. We need our content to make our services as attractive as Apple's or Amazon's or Microsoft's. We're in a brave new world of fierce competition.