Do not be taken in by 'insiderisms.' Fledgling columnists, eager to impress readers with their grasp of journalistic jargon, are drawn to such arcane spellings as 'lede.' Where they lede, do not follow.

Not a tenth of us who are in business are doing as well as we could if we merely followed the principles that were known to our grandfathers.

We're eager to have our readers be able to read the newspaper in 18 to 19 minutes. My wife calls it 'Newspapers Without Guilt.' I can read the newspaper, get through this newspaper before it goes on the recycling stack.

Sometimes I know the meaning of a word but am tired of it and feel the need for an unfamiliar, especially precise or poetic term, perhaps one with a nuance that flatters my readership's exquisite sensitivity.

She would take it and perform a typographical miracle. It was like looking at an E. E. Cummings page.

One challenge to the arts in America is the need to make the arts, especially the classic masterpieces, accessible and relevant to today's audience.