Dick had always bugged me about adopting a wild horse. Heidi-ho seemed to be the perfect choice.

who said you have to die to go to hell?

We want to be their choice.

That choice reinforced the purchase. It also allowed the customer room to grow toward incremental products and purchases.

We are the ecological choice. These trees are biodegradable, grown as a crop. We're not going into the forest and taking down trees. They are grown specifically for this purpose, as you would grow corn to eat.

We'll just keep pushing on because we don't have any other choice.