Details matter, it's worth waiting to get it right.


Steve Jobs

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EUGENE CHRISTIANSEN
Steve Wozniak and Steve Jobs founded Apple Inc, which set the computing world on its ear with the Ma...
KEVIN MITNICK
Steve Jobs' ability to focus in on a few things that count, get people who get user interface ri...
BILL GATES
If I lose my job, it's worth it. It's worth losing several jobs to get my papers.
JOSE CRUZ
My acronym is WWSJD: What Would Steve Jobs Do?
AARON LEVIE
Most of us are latent Steve Jobs! We just need guts to surface.
HARESH SIPPY
As Osborne famously declared, "Adequacy is sufficient. All else is superfluous." Jobs found that app...
WALTER ISAACSON
Steve Jobs has been right twice. The first time we got Apple. The second time we got NeXT. The Macin...
GARY WOLF
Steve Jobs: “The best way to predict the future is to invent it.
WALTER ISAACSON
Sometimes, to relieve stress, he would soak his feet in the toilet, a practice that was not as sooth...
WALTER ISAACSON
He was a man too busy to flush toilets.
MONA SIMPSON
In two days he saw Rupert Murdoch, his son James, and the management of their Wall Street Journal; A...
WALTER ISAACSON
In a bravura demonstration of stonewalling, righteousness, and hurt sincerity, Steve Jobs successful...
WALTER ISAACSON
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don...
STEVE JOBS
I want it to be as beautiful as possible, even if it's inside the box. A great carpenter isn't going...
WALTER ISAACSON
I think Steve Jobs is my idol.
MA HUATENG
We're still waiting to hear those details.
JAMES BUTLER
Стив считал: в гениальном компьютере аппаратное и прог...
WALTER ISAACSON
Get your feet off my desk, get out of here, you [Steve Jobs] stink, and we're not going to buy your ...
JOE KEENAN
Life was always a matter of waiting for the right moment to act.
PAULO COELHO
Life is always a matter of waiting for the right moment to act.
PAULO COELHO
Powerpoint success: When it comes to presentation do it more like Steve Jobs and less like Bill Gate...
LILY CHATTERJEE
I once said, 'Steve Jobs is the American Xavier Niel,' but that was humour.
XAVIER NIEL
Steve Jobs is the best at launching new products. They have to see how he does it.
MARISSA MAYER
The legacy of Steve Jobs and the strength of Steve Jobs is that he established a company that's ...
AL-WALEED BIN TALAL
It’s a sad day not only for Americans but worldwide, we‘ve lost Steve Jobs a true genius/visiona...
N. S. COLE
Steve Jobs thus became the greatest business executive of our era, the one most certain to be rememb...
WALTER ISAACSON
I discovered that the best innovation is sometimes the company, the way you organize a company.
WALTER ISAACSON
I think different religions are different doors to the same house. Sometimes I think the house exist...
WALTER ISAACSON
He also came to like the idea of having a uniform for himself, because of both its daily convenience...
WALTER ISAACSON
After the applause, he used the quotations book to make a more subtle point, about his reality disto...
WALTER ISAACSON
Brilliant ideas are not monopoly of people who are seating at top. It is never right. One brilliant ...
DR. SHAILESH THAKER
Once you get the right image the details aren't that important.
ABBIE HOFFMAN
Easyride was a bus transportation system to get people to jobs. That was its basic purpose, to get p...
BURKE MARSHALL
Steve Jobs changed my life. He also changed the life of every designer.
YVES BEHAR
Steve Jobs was Galileo in a past life. Discovery was instinctual for him.
SYLVIA BROWNE
This is an example of his excellent management of Steve Jobs, and finding common ground between Disn...
LAURA MARTIN
To kill yourself for earning a salary is not worth it.
NARGIS FAKHRI
When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the b...
ERIC RIES
Steve Jobs and Apple are going to be toast. There's going to be a completely different landscape.
WAYNE ROSSO
Once you get the right image the details aren't that important.
ABBIE HOFFMAN
Simplicity is the ultimate sophistication.
CLARE BOOTHE LUCE
One way to remember who you are is to remember who your heroes are.
WALTER ISAACSON
The drive to excellence Jobs had was a continuation of the great institution many had shared before ...
JONATHAN CHEN
Otherwise, as Dylan says, if you're not busy being born, you're busy dying.
WALTER ISAACSON
Great leaders, like Steve Jobs or Jeff Bezos, also focused on the long term.
REED HASTINGS
Steve Jobs was the only person capable of presenting a bug as a feature.
SUNNY KINGER
This is a work in progress. It has to be monitored - both its details and the implementation of the ...
GARY WADLER
I want to be honest, and even if that's scary, I know it's worth it.
EMM GRYNER
It's like everybody's a relative: the whole country's glued to the radio or the TV, waiting for deta...
TOM SEGEV
When you have to work with and exist amongst cynical, burned-out personnel on a set, it doesn't ...
HENRY ROLLINS
These are jobs that pay great, ... These are fun jobs, and so you'd think right now we'd be having m...
BILL GATES
On Wall Street, financial crisis destroys jobs. Here in Washington, it creates them. The rest is jus...
TIMOTHY NOAH
I've been waiting for 10 years to fill that wall space leading up to the Steve Chase wing.
KATHERINE HOUGH
When Steve Jobs died last week, there was a huge outcry, and that was very moving and justified.
ROB PIKE
radioactive decay indicates that the matter within a universe has reached a LFL (search "steve bullo...
STEVE BULLOCK
If you just focus on the smallest details, you never get the big picture right.
LEROY HOOD
You gotta learn that if you don't get it by midnight, chances are you ain't gonna get it, an...
CASEY STENGEL
I get sick all the time because I get no rest and sleep, but it's definitely worth it.
BIG SEAN
We're still waiting to see a pick-up in jobs creation.
LAURE MAILLARD
Energy is liberated matter, matter is energy waiting to happen.
BILL BRYSON
You love me,” he said. “That’s all I need to know.”
“You always say the right thing,...
SUZANNE BROCKMANN
We all waiting for things to get better We all waiting for luck to show matter In different ways and...
MOHAMMED BAJAMAN
In a major matter no details are small.
PAUL DE GONDI
Although he's no longer with us, Steve Jobs is still inspirational to me, as he managed to find ...
IMRAN AMED
Stay away from drugs. They're not worth it. I've tried, but there's none of them that...
RANDY NEWMAN
Nothing has really happened with the case since 1999. There has always been something, and right now...
STEVE SPENCER
Steve Jobs had his critics. Some saw him as an egomaniac, and others, as a control freak.
KEVIN O'LEARY
The details are details. They make the product. The connections, the connections, the connections. I...
CHARLES EAMES
You talk about Steve Jobs when he came out with the iPhone, and everyone thought it was amazing: you...
DANA BRUNETTI
Initially, it was dollar positive. I think the markets are waiting for more details. Where is it com...
HUGH WALSH
It was a matter of finding the right chair. Will it have its own presence? Will it stand on its own?...
ELISABETH AGRO
Apple true believers are going to hammer this a thousand different ways on the details, but it caugh...
MICHAEL MALONE
Sadly, we give little thought or consideration to the messages that we entertain.
ASA DON BROWN
Responsibility is the admission that you have a role in this game called life.
ASA DON BROWN
Your spiritual mind is greater than your physical mind.
ASA DON BROWN
I, too, have made many mistakes, but one valuable lesson that I have learned is that we cannot allow...
ASA DON BROWN
Our human quest is to survive; our spiritual quest is to unite.
ASA DON BROWN
Life is a combination of our positive and negative choices.
ASA DON BROWN
How to get it, I annoy you???
You are not interested???

What's the idea???
DEYTH BANGER
Algunas personas proponen: «Dales a los clientes lo que quieren». Pero esa no es mi postura. Nuest...
WALTER ISAACSON
Taking LSD was a profound experience, one of the most important things in my life. LSD shows you tha...
STEVE JOBS
I don’t have any skeletons in my closet that can’t be allowed out.
WALTER ISAACSON
I never worried about money. I grew up in a middle-class family, so I never thought I would starve. ...
WALTER ISAACSON
«Это самый дорогой телефон в мире, — говорил Стив Балл�...
WALTER ISAACSON
Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the...
STEVE JOBS
Have the courage to follow your heart and intuition. They somehow already know what you truly want t...
STEVE JOBS
Jobs had always been an extremely opinionated eater, with a tendency to instantly judge any food as ...
WALTER ISAACSON
If you want to live your life in a creative way, as an artist, you have to not look back too much. Y...
WALTER ISAACSON
The heaviness of being successful was replaced by the lightness of being a beginner again.
STEVE JOBS
A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots...
STEVE JOBS
Years later, on a Steve Jobs discussion board on the website Gawker, the following tale appeared fro...
WALTER ISAACSON
Some things in life are worth waiting for.
DANIELLE STEEL
A deal [with United] is in the makings. Right now I'm waiting for it, so I can get it signed.
DOMENIC MEDIATE
Among those people not graduating, there might be a Steve Jobs or Barack Obama. We'll never know...
JAMIE DIMON
We are currently waiting for final details to see how our government can play a role in the visit.
AZIZ PAHAD
You usually have to wait for that which is worth waiting for.
CRAIG BRUCE
When it comes to jobs, jobs are just like products in the sense that the free market operates and se...
WAYNE ROGERS
if you cannot get it all right, don't get it all wrong
ERNEST AGYEMANG YEBOAH
Men who wish to know about the world must learn about it in its particular details.
HERACLITUS

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Throughout my years in business, I discovered something. I would always ask why you do things. The a...
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Computers themselves, and software yet to be developed, will revolutionize the way we learn.
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We don't get a chance to do that many things, and every one should be really excellent. Because this...
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Remembering that you are going to die is the best way I know to avoid the trap of thinking you have ...
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What we're doing here will send a giant ripple through the universe.
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Everything is important- that success is in the details.
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You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never l...
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You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not ...
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Simple can be harder than complex: You have to work hard to get your thinking clean to make it simpl...
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Focusing is about saying No.
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Design is not just what it looks like. Design is how it works.
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You can't just ask customers what they want and then try to give that to them. By the time you get i...
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Persistence is the twin sister of excellence. One is a matter of quality; the other, a matter of ti...
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Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - whic...
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Don’t let the noise of others’ opinions drown out your own inner voice."

[Stanford...
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My girlfriend always laughs during sex - no matter what she's reading.
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Why join the navy if you can be a pirate?
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Almost everything: all external expectations, all pride all fear of embarrassment or failure. These ...
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It's really hard to design products by focus groups. A lot of times, people don't know what they wan...
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You can't connect the dots looking forward you can only connect them looking backwards. So you have ...
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Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make ...
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Part of what made the Macintosh great was that the people working on it were musicians, poets, and a...
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We've demonstrated a strong track record of being very disciplined with the use of our cash. We ...
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That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You hav...
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The over-all point is that new technology will not necessarily replace old technology, but it will d...
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I think it's brought the world a lot closer together, and will continue to do that. There are do...
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If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, y...
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I learned about serif and san serif typefaces, about varying the amount of space between different l...
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For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
STEVE JOBS
My biological mother later found out that my mother had never graduated from college and that my fat...
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deepe...
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Design is not just what it looks like and feels like. Design is how it works.
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The engineering is long gone in most PC companies. In the consumer electronics companies, they don&#...
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Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the M...
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An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we ar...
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What is Apple, after all? Apple is about people who think 'outside the box,' people who want...
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I want to put a ding in the universe.
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Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs...
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Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with im...
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Your work is going to fill a large part of your life, and the only way to be truly satisfied is to d...
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This is what customers pay us for - to sweat all these details so it's easy and pleasant for the...
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Design is the fundamental soul of a man-made creation that ends up expressing itself in successive o...
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Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we'...
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No one wants to die. Even people who want to go to heaven don't want to die to get there. And ye...
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Creativity is just connecting things. When you ask creative people how they did something, they feel...
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I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Ch...
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Innovation distinguishes between a leader and a follower.
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I think money is a wonderful thing because it enables you to do things. It enables you to invest in ...
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Your time is limited, so don't waste it living someone else's life. Don't be trapped by ...
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Remembering that I'll be dead soon is the most important tool I've ever encountered to help ...
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We want to reinvent the phone. What's the killer app? The killer app is making calls! It's a...
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What we want to do is make a leapfrog product that is way smarter than any mobile device has ever be...
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First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch t...
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In most people's vocabularies, design means veneer. It's interior decorating. It's the f...
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My favorite things in life don't cost any money. It's really clear that the most precious re...
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I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I...
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Everyone here has the sense that right now is one of those moments when we are influencing the futur...
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Sometimes life hits you in the head with a brick. Don't lose faith.
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It's not a faith in technology. It's faith in people.
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A lot of people in our industry haven't had very diverse experiences. So they don't have eno...
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Be a yardstick of quality. Some people aren't used to an environment where excellence is expecte...
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Great things in business are never done by one person. They're done by a team of people.
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Each year has been so robust with problems and successes and learning experiences and human experien...
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The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to ma...
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The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a pri...
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The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a no...
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Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's ...
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Woz is living his own life now. He hasn't been around Apple for about five years. But what he di...
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It took us three years to build the NeXT computer. If we'd given customers what they said they w...
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The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete ...
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I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the ...
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You know, my main reaction to this money thing is that it's humorous, all the attention to it, b...
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You'll see more and more perfection of that - computer as servant. But the next thing is going t...
STEVE JOBS
So when these people sell out, even though they get fabulously rich, they're gypping themselves ...
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Now, we are selling over 5 million songs a day now. Isn't that unbelievable? That's 58 songs...
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These technologies can make life easier, can let us touch people we might not otherwise. You may hav...
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We're going to be able to ask our computers to monitor things for us, and when certain condition...
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I've always wanted to own and control the primary technology in everything we do.
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Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus...
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But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this b...
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The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it wa...
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Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being W...
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We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it f...
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Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we k...
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And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try ...
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I don't think I've ever worked so hard on something, but working on Macintosh was the neates...
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I've done a lot of things I'm not proud of, such as getting my girlfriend pregnant when I wa...
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Apple took the edge off the word 'computer.'
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Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automoti...
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We don't get a chance to do that many things, and every one should be really excellent. Because ...
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It takes these very simple-minded instructions - 'Go fetch a number, add it to this number, put ...
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The most compelling reason for most people to buy a computer for the home will be to link it to a na...
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Japan's very interesting. Some people think it copies things. I don't think that anymore. I ...
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The system is that there is no system. That doesn't mean we don't have process. Apple is a v...
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As individuals, people are inherently good. I have a somewhat more pessimistic view of people in gro...
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I'm sorry, it's true. Having children really changes your view on these things. We're bo...
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I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are...
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When you're young, you look at television and think, there's a conspiracy. The networks have...
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To turn really interesting ideas and fledgling technologies into a company that can continue to inno...
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I think we're having fun. I think our customers really like our products. And we're always t...
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The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with ver...
STEVE JOBS
I'm very excited about having the Internet in my den.
STEVE JOBS
The reason that Apple is able to create products like the iPad is because we've always tried to ...
STEVE JOBS
This revolution, the information revoultion, is a revolution of free energy as well, but of another ...
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I believe life is an intelligent thing: that things aren't random.
STEVE JOBS
Stay hungry, stay foolish.
STEVE JOBS
It is piracy, not overt online music stores, which is our main competitor.
STEVE JOBS
We made the buttons on the screen look so good you'll want to lick them.
STEVE JOBS
There's no other company that could make a MacBook Air and the reason is that not only do we con...
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It's hard to tell with these Internet startups if they're really interested in building comp...
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You can't just ask customers what they want and then try to give that to them. By the time you g...
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We hire people who want to make the best things in the world.
STEVE JOBS
And one more thing.
STEVE JOBS
Of all the inventions of humans, the computer is going to rank near or at the top as history unfolds...
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Our goal is to make the best devices in the world, not to be the biggest.
STEVE JOBS
Things don't have to change the world to be important.
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When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece...
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We're just enthusiastic about what we do.
STEVE JOBS
Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life ...
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I didn't see it then, but it turned out that getting fired from Apple was the best thing that co...
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Remembering that you are going to die is the best way I know to avoid the trap of thinking you have ...
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I have a great respect for incremental improvement, and I've done that sort of thing in my life,...
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Most people have no concept of how an automatic transmission works, yet they know how to drive a car...
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For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today wer...
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Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy...
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Technology is nothing. What's important is that you have a faith in people, that they're bas...
STEVE JOBS
If you're gonna make connections which are innovative... you have to not have the same bag of ex...
STEVE JOBS
You can't connect the dots looking forward; you can only connect them looking backwards. So you ...
STEVE JOBS
My model for business is The Beatles: They were four guys that kept each others' negative tenden...
STEVE JOBS
It's not about charisma and personality, it's about results and products and those very bedr...
STEVE JOBS
Great things in business are never done by one person. They're done by a team of people.
STEVE JOBS
My model for business is The Beatles. They were four guys who kept each other kind of negative tende...
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We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know,...
STEVE JOBS
I think right now it's a battle for the mindshare of developers and for the mindshare of custome...
STEVE JOBS
.. almost everything – all external expectations, all pride, all fear of embarrassment or failure -...
STEVE JOBS
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma, which...
STEVE JOBS
Sometimes life is going to hit you in the head with a brick. Don't lose faith.
STEVE JOBS
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet, d...
STEVE JOBS
Quality is more important than quantity. One home run is much better than two doubles.
STEVE JOBS
I'm as proud of what we don't do as I am of what we do.
STEVE JOBS
The hardest thing when you think about focusing. You think focusing is about saying "Yes." No. Focus...
STEVE JOBS
I'm sure a lot of you had this experience when you're changing. You're growing as a person and peopl...
STEVE JOBS
I don't think it's good that we're perceived as different I think it's important we're perceived as ...
STEVE JOBS
Every good product I've ever seen is because a group of people cared deeply about making something w...
STEVE JOBS
I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very char...
STEVE JOBS
The people who are doing the work are the moving force behind the Macintosh. My job is to create a s...
STEVE JOBS
So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts...
STEVE JOBS
In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the...
STEVE JOBS
I think we're having fun. I think our customers really like our products. And we're always trying to...
STEVE JOBS
Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square h...
STEVE JOBS
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
STEVE JOBS
Almost everything--all external expectations, all pride, all fear of embarrassment or failure--these...
STEVE JOBS
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a ...
STEVE JOBS
I'm convinced that about half of what separates the successful entrepreneurs from non-successful one...
STEVE JOBS
Do you want to spend the rest of your life selling sugared water or do you want a chance to change t...
STEVE JOBS
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could ...
STEVE JOBS
You've got to find what you love and that is as true for work as it is for lovers. Your work is goin...
STEVE JOBS
I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years o...
STEVE JOBS
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.
STEVE JOBS
It's better to be a pirate than to join the Navy.
STEVE JOBS
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful...
STEVE JOBS
Insanely Great!
STEVE JOBS
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IB...
STEVE JOBS
It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do to...
STEVE JOBS
I've always wanted to own and control the primary technology in everything we do.
STEVE JOBS
And no, we don't know where it will lead. We just know there's something much bigger than an...
STEVE JOBS
I was lucky - I found what I loved to do early in life. Woz and I started Apple in my parents' g...
STEVE JOBS
We use industry standard RSS so that anyone can subscribe. You do not even need a Mac.
STEVE JOBS
This ushers in a new generation of iMacs. We started a partnership less than a year ago to make this...
STEVE JOBS
Monsters, Inc. may become our studio's fourth blockbuster, and provide ongoing revenues for years to...
STEVE JOBS
We are now in the phase of development where the foundational stuff is behind us,
STEVE JOBS
It's really very beautiful and very thin.
STEVE JOBS
This is the direct result of our focus on innovation and the immense talent and creativity at Apple....
STEVE JOBS
I think it's just the beginning.
STEVE JOBS
professional.
STEVE JOBS
We've got a lot of Japanese content on the store and we'll be adding even more as the months go on, ...
STEVE JOBS
Well, something had to leak,
STEVE JOBS
A LITTLE TASTE.
STEVE JOBS
WE PULLED IT OFF.
STEVE JOBS
We've got five or six things to tell you about today, so let's get started.
STEVE JOBS
We know Mac OS X is not perfect,
STEVE JOBS
X factor.
STEVE JOBS
It is not clear that buying songs over the air makes economic sense. I am skeptical because of the c...
STEVE JOBS
We're working on that too, but I'm not so sure it will be successful.
STEVE JOBS
We'll occupy both of them.
STEVE JOBS
You could have a negative view of having 4 or 5 percent share, but one of the positives is that you ...
STEVE JOBS
We're going to keep going until we're faster than those guys,
STEVE JOBS
You've given us the time to get this turned around and get the volumes back up, and we deeply apprec...
STEVE JOBS
to discover the deep sources of his character and motivation; what makes him exceptional as well as ...
STEVE JOBS
And you guys were putting Java in light bulbs and everything else,
STEVE JOBS
[Apple wants to make] not only the most powerful Macintosh built, but the most powerful [system] in ...
STEVE JOBS
We have modified the Mac OS so it can boot over a network. It thinks it's doing it locally, but it's...
STEVE JOBS
It's a non-issue for us... We sell computers.
STEVE JOBS
We think this is a real breakthrough. It's never before been done, where you can buy hit prime-time ...
STEVE JOBS
That same innovation, that same engineering, that same talent applied where we don't run up against ...
STEVE JOBS
Customers think the price is really good where it is. We're trying to compete with piracy — we're ...
STEVE JOBS