Design is a tool that either allows us to create new markets or disrupt existing ones.

My mantra is: 'Good design accelerates the adoption of new ideas.'

Design needs a new relationship with the world, one that is more focused on our planet's needs.

Our principal role as designers is to accelerate new ideas and the adoption of new ideas.

Having one foot in design and the other in sustainable and social projects, I hear this question quite often: 'Why does the world need another chair?' My answer is that the world needs another chair/bicycle/car or any new product for that matter, like the world needs another book.

Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life.