Customers have more choice and control over their TV and viewing entertainment now than ever before.

It's like listening to a CD versus a tape, or watching a DVD versus a VHS. The future is digital.

The deal had to work for both Cox and our customers, and we think we've achieved that.

Digital entertainment gives consumer total control of their viewing experience. Their schedule is no longer two hours or 30 minutes shows, rather you can access wherever and however long you want it -- that's pretty revolutionary.

Today is an entertainment show that has a news segment. I don't think there's any question that NBC sees it that way.

Users will also begin using their mobile devices to control and manage other Internet-enabled appliances (kitchen equipment, entertainment equipments, etc.).