Customers can expand from there, but they can justify their investment with this.

If a driver has left and a customer calls, they can trickle the request to a cellular network over the device. Instead of warehouse workers pulling inventory from the warehouse for delivery using one device and drivers out of range using a cellular phone, each could use the integrated device, and the enterprise would only have to maintain a single infrastructure to support that.

Centralized data processed in a shared manner is more valuable, and this is Oracle's vision.

We think the time has come to broaden out to medium to large enterprises. To do that we've created a very predictable, easy-to-start-with option.

Then you can scale up from there.

There are huge shifts on the way.