Crime shapes how we think about the world; it shapes social decisions that we make; it shapes our base of knowledge. But we don't talk about it intelligently.

The business of popularizing crime is how we expose the faults in our justice system. It's how we expose police misconduct.

When you talk about the American League, you think of Fenway. When you talk about the National League, you think of Wrigley and the fan base that they have in Chicago.

I do think that 'Pretty Little Liars' has raised the bar in how social media can tie into the fan base watching the show.

We are what we think. All that we are arises with our thoughts. With our thoughts, we make the world.

VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions.