Costco really focuses on the upscale shopper, more so than the others.

They (the stores) don't have to be totally upscale, but we need some better things.

The retail is becoming a little more upscale.

You're a smarter shopper when you go into the store with $30 in your pocket.

We've tried to do everything we could to make it as upscale as possible, ... Our goal is to have a place where women can come and know that there's nothing better in Knoxville, Corbin or wherever.

Chop LLC wants to develop upscale timeshares,