Contrary to the utopian rhetoric of social media enthusiasts, the Internet often makes the jump from deliberation to participation even more difficult, thwarting collective action under the heavy pressure of never-ending internal debate.

Social media's greatest assets - anonymity, 'virality,' interconnectedness - are also its main weaknesses.

But the truth is that the world has changed. And not participating in the conversation is a loud statement of its own to your customer base. You can’t control your branding message in any case because your customers are already talking about you online. The best you can do is to participate.

A lot of people us the internet searching for fifteen minutes of fame I've been on it so long and so often I need fifteen minutes of Freedom

I am sure 3rd world war will be fought with E-mails,PPTs, SMSs and Social Networking Websites. Lalit Bhojwani

Podemos canalizar a revolução da web 2.0 de maneira construtiva, de modo que ela enriqueça ao invés de matar nossa economia, cultura e valores