Consumers use the 'S' word very easily. Their definition of spam is completely different from a marketer's definition of spam.

It is a major surgery. Major by any definition of the word.

A lot is completely wrapped up in a first impression. But if you can take that first impression and buffer it by disseminating information to a person by the time you meet in person, there isn't so much of a shock-and-awe effect.

ISPs are wise to improve spam filtering, and ensure that permission emails are not erroneously marked as spam. Consumers have a plethora of providers to choose from and will stray from those who do not effectively filter messages.

HASH, x. There is no definition for this word --nobody knows what hash is.

Every word you add dilutes the sentence.