Consumers are increasingly confused by food labeling claims. We are petitioning the Food and Drug Administration to provide an official definition of 'natural' and qualify for manufacturers what can and can't be labeled as natural. Consumers in our survey overwhelmingly agreed that FDA should adopt the 'natural' standards set forth by USDA for meat and poultry, as the standard for all foods wishing to make a 'natural' claim.

Andy Briscoe