Condoms used to be a guy thing, a guy's choice, really. Now our young ladies say, 'I want you to use a condom,' or they carry condoms themselves.

They want to finish school, go to work, go on to college, and they believe pregnancy will get in their way.

The choice [is} a familiar one; stop making excuses and shift [your] perspective.

We want to be their choice.

That choice reinforced the purchase. It also allowed the customer room to grow toward incremental products and purchases.

We are the ecological choice. These trees are biodegradable, grown as a crop. We're not going into the forest and taking down trees. They are grown specifically for this purpose, as you would grow corn to eat.