Companies should not look at this as an opportunity to add value just through the technology itself, but should have a clear-cut purpose for the technology.

These mechanisms are there. What you also find is that there is often extensive auditing. Every time the data is accessed, there is a record that says it was accessed, so that if there is any sort of problem, the application will report that the application wasn't working right or this end-user was trying to get access to info they weren't entitled to.

It is costly and they don't have the processes yet. They haven't figured out why they need [the software].

If some sort of event had occurred right before the customer called, and the representative didn't have that information as part of the analysis of what the representative should do with that customer, they could be making the wrong decision.

Am I going to reduce the penalties because I'm not as late doing something? Maybe a real-time analysis will tell me which priority I should be doing these jobs in. Maybe, if I'm in manufacturing, there's a bad product coming out of the line, so I need to analyze what's the impact of shutting the line down now.

If Survivor has the jungle and The Apprentice has that feel of Manhattan, we want our show to have the feel of Main Street, USA. It's a refreshing slice of life, once we get there.