Companies preach creativity, hire for conformity and call consultants when they fail who tell them to be more creative.

Entrepreneurs get distracted by productivity and miss profits.

Corporate folk get distracted by efficiencies and miss effectiveness.

But ballers? Ballers know the difference between a hack and a hoop every time.

Take your shot.

When you say the word marketing, do you think of serving? Until you do, you’re going to live far below your highest potential.

Freedom on the inside comes when validation from the outside doesn’t matter.

A little conflict can create a lot of creativity.

Want creativity? Diversify your experience to develop your creative muscles.