FastSaying

Church's new 'Spicy Chicken' campaign is a case in point. Taking first-hand insights from Church's multicultural customer base, we found that the kind of 'spicy' this segment was longing for was not an outright 'burn-your-mouth' hot fare. They were looking for something flavorful, with a kick.


Jesus Ramirez

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BILL HILLSMAN That (strategy) was not in conflict with the way I have run my campaign, ... It shows respect for th...
BILL BRADLEY It's is probably one of the most spicy things known to man that is not pepper.
TIM HOFFMAN I can't speak for all the clerks in the case, but we were really looking for clarification, and we'v...
DOUG JOHNSTONE In spite of the terrible pain I was in, I tried to help name the hot sauces. For the allegedly mild ...
SUSAN JUBY It has a real spicy tomato sauce. That makes the whole pizza.
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GEORGE DAHLMAN We need to have some kind of mechanism in place to assure our customer base that they are not going ...
JAY TAYLOR I'm the kind of person that likes to run a very energetic, tenacious campaign, ... What I found was ...
SUSAN BYSIEWICZ It seems like the downtown is kind of reviving and we can be in an area with other businesses so we ...
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BRAD HALEY Not that long ago the idea of making a burger with jalapenos on it would have been rejected because ...
BRAD HALEY In the beginning [at Mary Persons] it was shaky because it was something new, ... A lot of people di...
ERIC PORTER I wanted to try dainty Italian fare, and bought spicy Bologna sausage, pink papery hams, hard white ...
MARTINE BAILEY In America they like my spicy TV alter ego, probably because there were a lot of Italians and Hispan...
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DEKE ROUTHEAUX From a young age, I understood the idea of balanced flavor - the reason you put ketchup on a hamburg...
MICHAEL MINA I love spicy food.
CYNTHIA NIXON I prefer more spicy food to your Italian to be fair.
PETER SHILTON Jake went in, aware that he had, for the first time in three weeks, opened a door without hoping mad...
STEPHEN KING In a case like this there are always calls for us to introduce something new, and people say everyth...
ANDREAS SCHURIG We have spent our first year establishing a customer base in a new part of the world as far as a mot...
MARK STANTON Everybody today is talking price and flavor to attract business. We wanted to talk about what makes ...
FARNAZ WALLACE This really is a new application driven by the customer base.
DAN RYAN A product name has to be specific. You know that Tasty Soup is tasty - that Hot Chips will burn off ...
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FRANK ROSSI I only eat spicy food.
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LEE SCOTT What was fun about one of my showers was that everyone was asked in their invitation for a (gift) th...
GIA RUSSO My favorite time of day is to get up and eat leftovers from dinner, especially spicy food.
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KATHY KELLER A couple of my doubles teams were playing together for the first time and they kind of felt each oth...
DONALYN WOESTE We approached the Hilton. We were looking for a nice, intimate venue, an intimate place. It was our ...
KATHI GLIST We found that they were inadequately trained for the level of care that was needed by this girl.
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DAVID NICHOLLS Then to the spicy nut-brown ale.
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JEFF BENEDICT Understand that the solutions are not complete, but it's a very key first step in starting to get yo...
DON DEPALMA For the first case I did with Octone, 360 deals were not at all being talked about. And then for the...
ANITA ELBERSE A good spicy challenge strikes a balance between flavour and fear.
ADAM RICHMAN This was a case about how Intel used intellectual property from its customers. It makes for a toughe...
DAVID POWERS Everything about Andrew was hot, from the hands holding him down to the mouth steadily taking Neil a...
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SIDONIE GABRIELLE COLETTE That was a first for one of my teams. It tells you we were settling for perimeter shots and not look...
PETE LEWINSKI I think there is a real misconception about Indian food being super spicy. And I know that's bec...
AARTI SEQUEIRA I am not your mother. I’m not looking for something else from life. I’m not looking for more. I�...
SAMANTHA YOUNG Zinfandel has a broad appeal. It's big and bold and spicy, not unlike us Californians.
CHRIS HANNA We didn't adjust to that zone very well. They were taking it to us. We were looking for something to...
LAMONT COBB For who brooded over the meaninglessness of life anymore? Teenagers. They were the only ones who wer...
KARL OVE KNAUSGåRD On the other hand the Nac Mac Feegle were always looking for a fight, in a cheerful sort of way, and...
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DREW GOODMAN I was kind of nervous, especially when they had all that momentum in the fourth. It was kind of shak...
BOB MARQUARDT Aromatic plants bestow no spicy fragrance while they grow; but crush'd or trodden to the ground, dif...
OLIVER GOLDSMITH She can eat more things. But she has to take care of things like spicy, fried food.
OLEG VASILIEV What though the spicy breezes / Blow soft o'er Ceylon's isle, / Though every prospect pleases, / And...
RICHARD HEBER These writers' sleuths are engaged in an important endeavor. When they came out in the early 1980s, ...
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MIKE RUCKER Feast of Pentecost Feast of Augustine, first Archbishop of Canterbury, 605 It was something more ...
CHARLES GORE The first couple of days we were finding people, ... A lot of people were stranded. For whatever rea...
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AARTI SEQUEIRA A friend of mine commented yesterday that she has experienced similar insights that I talked about t...
SWAMI DHYAN GITEN When I was in the private sector, one characteristic that differentiated the best entrepreneurs from...
TODD PARK It was absolutely essential for an existing operator who had a captive customer base with market val...
MANDEEP SINGH What had been his love for his first wife but a poor, pitiful, smouldering spark, too dull to be dis...
MARY ELIZABETH BRADDON What we are looking for is a new way of being seen. The desired effect is a narcissistic gain, a boo...
CATHERINE JOUBERT That kind of leadership is what I was looking for in a chief.
CARLOS PALACIOS That kind of leadership is what I was looking for in a chief.
CITY MANAGER CARLOS PALACIOS

More Jesus Ramirez

Believe, and you shall receive.
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JESUS CHRIST Yes I am with you always, until the very end of time
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ANDREW RAMIREZ I just want to say I'm happy to be back,
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MICHAEL RAMIREZ We have been developing technology to assist the Border Patrol, the Sheriff and the Highway Patrol. ...
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ANDY RAMIREZ Basically, it was a free pass into the United States. All you have to do if you're an illegal is say...
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SARA RAMIREZ That's were we are taken aback.
BUTCH RAMIREZ It's all clear now and we are happy that this issue has been settled.
BUTCH RAMIREZ It's a collaborative effort among different government agencies and we'll be discussing the schedule...
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CARLOS RAMIREZ All proceeds go to student scholarships,
CARLOS RAMIREZ I am sure we will be very busy,
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CARLOS RAMIREZ We were under the assumption that the district knew of our continued arrangement with the lab after ...
CARLOS RAMIREZ It is a privilege to recognize the contributions of the many individuals and organizations that have...
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SARA RAMIREZ I still don't see too many good pitches. Mostly it's away or some teams try to pitch me inside, real...
ALEX RAMIREZ If you don't hit, you'll hear about it. You always feel pressure here--they expect you to hit 40 hom...
ALEX RAMIREZ I think he'll be a good manager but we don't know yet. We'll just have to wait and see.
ALEX RAMIREZ There is a large group that's not represented on television - the group that falls somewhere in ...
SARA RAMIREZ I only remember that I was asleep and when I woke up, the van was already turning over. When the van...
RAUL RAMIREZ I felt real good out there. I threw a lot of fastballs and the fastball was down. That's going to be...
HORACIO RAMIREZ He's real approachable. With him, no question is a dumb question.
HORACIO RAMIREZ I'm still waiting for a Farmville movie. You pay to get in, but to see the whole movie you have to a...
TONY RAMIREZ I treat all children the same. I don't consider their disability an excuse, but, rather, a point of ...
ANITA RAMIREZ This is one Golden Apple. But every single day, I see nine Golden Apples that sit in front of me.
ANITA RAMIREZ It's good to see the businesses doing so well and everything in South Tampa progressing along, but w...
ANITA RAMIREZ I would like to represent my country but I don't think I'll be 100 percent to play in early March. I...
ARAMIS RAMIREZ I feel good, but I don't think I'll be 100 percent to play.
ARAMIS RAMIREZ Hopefully, they keep doing it. And hopefully we can get it for the fans. They deserve it.
ARAMIS RAMIREZ I can jog fine, ... but I'm not going to hit a home run all the time.
ARAMIS RAMIREZ I don't want to push it, ... We only have so many games left.
ARAMIS RAMIREZ That's the only reason I'm working out the way I am,
ARAMIS RAMIREZ I can't [rest] right now, ... Right now, we're struggling, and I know they need me out there. My tea...
ARAMIS RAMIREZ Any time you have an injury with your legs -- you use your legs for everything, to field, throw, to ...
ARAMIS RAMIREZ If you play every day, you won't see any improvement, ... Any time you play, you put pressure on it....
ARAMIS RAMIREZ You can’t get the blood out.
STEVEN RAMIREZ You see these things in the paper, but you never think it'll happen to you.
CORA RAMIREZ Within the agency, I've always been treated fairly, ... I stood out because I was the only bilingual...
RAUL RAMIREZ I don't think (the police and district officials) understand what is at stake for these kids and the...
CHRISTIAN RAMIREZ Feminism is nothing but equality, and actually, feminism benefits men because it liberates us and it...
EDGAR RAMIREZ Pride is the veil that blinds the eyes of the soul.
LEONARDO RAMIREZ