Church's new 'Spicy Chicken' campaign is a case in point. Taking first-hand insights from Church's multicultural customer base, we found that the kind of 'spicy' this segment was longing for was not an outright 'burn-your-mouth' hot fare. They were looking for something flavorful, with a kick.

Jesus Ramirez

Related Quotes

It has a real spicy tomato sauce. That makes the whole pizza.

— Sarah Frazier

Instead of bland, it's spicy and fragrant with the flavors of lime and citrus which are natural, healthy and add zing.

— Elizabeth Simon

The U.S. palate now understands spicy.

— Lynn Dornblaser

I only eat spicy food.

— Joshua Ledet

Aromatic plants bestow no spicy fragrance while they grow; but crush'd or trodden to the ground, diffuse their balmy sweets around.

— Oliver Goldsmith