Choose those you give your trust to carefully. Be caring; be loving; be creative. But also be careful.

The most devastating thing artists can do to their career is get in their own way, and way too many people do. It’s not the labels, the industry, the fans, the cities, the economy, the social media, the marketing, the promoting, the “right time,” the music, or whatever other excuse you can come up with that determines whether you succeed or you fail. It is you—no one else.

If you are saying the same thing as everyone else, then why would and why should anyone think you are different from everyone else?

Sharing the same exact content, message or advertisements over and over again only showcases your limited content and a serious lack of depth in your message.

The average artist has a naïve, unrealistic, and disconnected view of what the music industry is, how it works, what is involved in “making it”, and what actually is happening behind the scenes. Too many artists take at face value what they see on some TV documentary or read in a fan magazine. Whether you are working with others in a band, looking to connect with a manager, an agent, a label, or an investor, or you just want to work in the industry, it is more crucial than ever to know what you are working for and toward.

Keep the momentum while you are moving to guarantee additional motion and momentum.