Children's wear is such an important part of the fashion market. Just about every big designer is going into children's design. It made sense we should have a presence there.

This accolade spotlights the increasingly high expectations of today's discerning consumers who travel with children.

Today's children are very opinionated. You have kids that only want to wear pink, or only want to wear neutral. We are showing parents they can do it all.

Touching is extremely exciting for children. It eliminates the distance between children and art.

People are waiting longer to have kids, so they have more disposable income to spend when they finally have them. I think people are also seeing their kids very much as extensions of themselves.

People tend to think I'm funny and fluffy, but I can switch on a sixpence from extreme happiness to utter despair. I'm aware that doesn't make it easy for people sometimes.