Character may almost be called the most effective means of persuasion.

Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art.

Persuasion is clearly a sort of demonstration, since we are most fully persuaded when we consider a thing to have been demonstrated.

In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech.

We should aim rather at leveling down our desires than leveling up our means

Bring your desires down to your present means. Increase them only when your increased means permit.