Character development is character development, and it's one of the things that we're pretty good at.

We find great ideas and cultivate them off whatever platform we can think of.

He's bilingual, and he has a sense of adventure.

The first Nickelodeon generation of kids grew up in a video democracy where the words broadcast and cable meant nothing, and great characters and stories meant everything. This next generation of kids is platform-agnostic. We already are programming to kids on 15 different platforms and we're excited to be expanding our tradition of strong content development to reach across broadband, digital and wireless screens that have become a daily part of their lives. Kids are the first adapters of the digital age and we are going to fully integrate our brand into that space with great character and story-driven content that will be developed specifically for the products they are accessing.

The first Nickelodeon generation of kids grew up in a video democracy where the words broadcast and cable meant nothing, and great characters and stories meant everything. This next generation of kids is platform agnostic. We already are programming to kids on 15 different platforms and we're excited to be expanding our tradition of strong content development to reach across broadband, digital and wireless screens that have become a daily part of their lives. Kids are the first adapters of the digital age and we are going to fully integrate our brand into that space with great character and story-driven content that will be developed specifically for the products they are accessing.

It probably should be copied.