Certainly, last year we did an episode about the census and sampling versus a direct statistic. You just said the word 'census,' and people fall asleep.

You don't have to worry about what happened last year; you can start fresh.

Last year we said, 'Things can't go on like this', and they didn't, they got worse.

You have to transmit to them what it's like being in the theater. And it has to come from somewhere inside you and not by being like what somebody did last year.

I said publicly last year that I wanted 2012 to be a great season, not just a good season. We certainly had a very good season and perhaps exceeded a few expectations. But Broncos fans, you and I know what a great season looks like.

We were so bad last year, the cheerleaders stayed home and phoned in the cheers.