David Ogilvy
Related No company that markets products or services to the consumer can remain a leader in its field withou... EDWIN L. ARTZT I think I would stay with it, ... It's been a fairly good component in consumer products: cell phone... ANDREW BARRETT Globally we have seen a significant rise in variety of products. Consumers are looking for more prod... LYNN DORNBLASER Our new publication describes how product manufacturers can develop comprehensive programs to assess... FRANCIS KRUSZEWSKI DAVID OGILVY The consumer products that are out there are safe for consumer use. We believe this is an environmen... DAVID BOOTHE These figures come at a difficult time, with regional and local newspapers subject to the same marke... LYNNE ANDERSON Traditional television broadcast advertising strives to raise consumer awareness of a product or ser... DAVID MANDELBROT With this internal process within your four walls or your four facilities, you have complete control... KARA ROMANOW The industry is working on tags as small as the dot of on the letter 'i', or tags can be woven into ... KATHERINE ALBRECHT WILL ROGERS These figures come at a difficult time, with regionalLYNNE ANDERSON In the highly competitive consumer electronics industry, and particularly the rising digital televis... MICHELLE ABRAHAM EDMUND BURKE WILL ROGERS I have a very low advertising budget. We have been the featured new product in three different magaz... BOB WIETHARN SAMANTHA POWER Inferior [products] have dedicated DSP resources for voice processing and separate CPU resources for... JAY GOTTLIEB Inferior [products] have dedicated DSP resources for voice processing and separate CPU resources for... JAY GOTTLIEB ANTHONY T. HINCKS LJUPKA CVETANOVA We do consumer products for India, white-good products for India and medical products for India and ... BILL MUIR The wild card here is if they can rebuild their consumer franchise. In order to do that, they need t... LOUIS MAZZUCCHELLI DAVE BARRY You have to be ECSTATIC about the benefits that your product brings to your consumer. Your energy an... JOHN DI LEMME We are gratified that the quarter's results confirm that consumer demand remains strong for Microsof... GREG MAFFEI I wouldn't expect it to have much effect on our product development plans. We expect to remain focus... CHARLES MCLEISH ALAN KAY It has been shown that, in contrast to everything which classical national economy has hitherto taug... HJALMAR SCHACHT We've really hit an inflection point where people have brought instant messaging into the workplace ... DAVID KNIGHT We've really hit an inflection point where people have brought instant messaging into the workplace ... DAVID KNIGHT The announced spin-off/merger implies the consumer products business is also in play. JOSEPH NORTON BANGAMBIKI HABYARIMANA Since starting this business, I have always wanted to design bed and bath products. The talent and e... ANGELA ADAMS The effectiveness of advertising depends on the amount and kind of product information available to ... MICHAEL SCHUDSON ARTHUR ERICKSON It makes every consumer seem like a potential pirate. We have grave concerns; it seems a crime to di... JEFF JOSEPH While information technology products will continue to be the largest market sectors for semiconduct... GEORGE SCALISE This is a maker of scents and the chemicals used to make a whole host of consumer products -- perfum... JACK CAFFREY For an individual consumer, the money and effort spent purchasing these products is not trivial ? as... BRIAN WANSINK ELLE MACPHERSON ANTHONY POWELL Innovation happens in the consumer space much more quickly. For a lot of reasons, applications that ... DAVE GIROUARD Having a file compression format and MP3 players aren't enough. The catalyst for online music distri... DAVID CARD It would be a way to focus on the research-and-development part of the drug business, and let someon... ERIC THORNE AL NEUHARTH GORDON B. HINCKLEY We cannot let colorblindness become myopia which masks the reality that many "created equal" have be... WILLIAM J. BRENNAN JR. The employment picture remains fairly grim, and that's having a dampening effect on measures of cons... JOE ABATE ANTHONY T. HINCKS Health is now a top priority for product developers. As consumers embrace more organic and specialty... LYNN DORNBLASER Ambient Devices develops a new generation of consumer electronic products. DAVID ROSE Consumer demand for pet products and services is expanding into almost every corner of what has typi... BOB VETERE There are less and less places to enjoy the product, and this plays right into that trend. We're rea... BRIAN STEBBINS The Consumer Product Safety Commission has an advisory (on maximum lead content), and they can get a... CHARLES MARGULIS Enterprise [products and applications] come to a forefront [for vendors] in slowing economic time, w... BRIAN JAQUET The ability to touch people and literally change lives is incredibly relevant in a consumer-products... KEVIN PLANK It's much easier for the consumer to gain advice and invest in a broader array of products. HOWARD WARD ASHTON KUTCHER The new company will have different products and a presence in more markets. Demand for products tur... STEVEN SCHWARTZ WALT MOSSBERG It's a small offering, and the losses don't bother me because they have a new product they're just s... FRANCIS GASKINS Getting direct consumer revenue through movies or games or other culture products is something that ... VICTOR KOO IT managers need to get ahead of the game and understand these products, put the right security poli... BOB HAYWARD The CAB brand and Star Ranch Angus Beef have been very successful programs for Tyson, and we?re exci... NOEL WHITE ANTHONY T. HINCKS The life cycle for most electronics is unbelievably short compared to products in most other industr... BRIAN SOLIS I think it will have a positive impact because once they discover those products in those convention... KATE LOWERY I think we have better products. We have to get them out there to our customers when we say we will ... ED ZANDER JAMES D. WATSON These have been called wonder chemicals. They have now evolved into staple stain and grease-proof co... JANE HOULIHAN Amazon is now the definitive source for data about whole sets of products - fungible consumer produc... TIM O'REILLY ST. AUGUSTINE JOHN ARMSTRONG WILL ROGERS DAVID MILNE I don't think a lot of these new products are big bets. Most of them are experiments in an attempt t... BENJ STEINMAN Our methodology for testing products is simple. We utilize real, working technologists and analysts ... DOUG DINELEY Let's face it: if you and I have the same capabilities, the same energy, the same staff, if the ... THOMAS KELLER It was determined at today's meeting that we cannot say that core consumer prices have stabilized ab... TOSHIHIKO FUKUI Cool consumer electronics products are migrating to the cellular platform, enabling consumers and bu... GILLES DELFASSY It's daunting what consumer and public interest groups face. The big bills that have passed have all... FRANK CLEMENTE HILLARY CLINTON If you look at the new products and consumer interest, they generally peak quickly and decline event... LINDA GILBERT One of the best ways to motivate consumers to try new products is through sampling. Ten percent resp... JULIE HALL Ford has always been willing to listen. But the reality is that their products have continued to lag... JASON MARK Instead of playing games on one big field, we'll have games playing across the field on one half of ... SCOTT GOSLIN Basically, the Web presents travel vendors with an opportunity to sell their product at a lower cost... LAURIE BERGER The states have suggested they want limits on Microsoft's development of WebTV, which they view as a... WILLIAM KOVACIC When you focus on the consumer, the consumer responds. ALEXANDER WANG I'm saying there's plenty of money out there for great consumer entrepreneurs with great con... DAN LEVITAN DAVID OGILVY I will say that Vertigo is an area of great interest to me. It is even less well tapped than other p... DIANE NELSON DAVID OGILVY I think generally the store might have lost its way somewhat in the early days. I think what Chuck C... GARY KNELL KATE SMITH DAVID MILNE Advertising for travel and resorts virtually vanished with the war and those will trickle back, but ... EDWARD ATORINO Jurors understand that the risks of the use of this product have been well known for decades, if not... DAVID DONAHUE Strong consumer interest in higher-priced athletic shoes is leading to slackening interest in Timber... JOHN SHANLEY
More David Ogilvy
DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY DAVID OGILVY In the modern world of business, it is useless to be a creative original thinker unless you can also... DAVID M. OGILVY The best ideas come as jokes. Make your thinking as funny as possible. DAVID M. OGILVY Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's... DAVID M. OGILVY Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to ... DAVID M. OGILVY A good advertisement is one which sells the product without drawing attention to itself. DAVID M. OGILVY There's somebody watching over me this week. I've played nicely, but I've dodged a few bullets. GEOFF OGILVY The best player always gets followed, but especially Tiger because you know he thinks everything out... GEOFF OGILVY I made some good putts and for the most part I played really well. I got lucky a couple times. But h... GEOFF OGILVY I knew I was one behind before I hit my tee shot, GEOFF OGILVY It's irrelevant. He can drive it anywhere he wants. He does and he wins. As wayward as Stephen Ames ... GEOFF OGILVY Something was on my side this week, keeping their putts out of the hole and making mine go in the ho... GEOFF OGILVY Unbelievable. It's such a hard tournament to believe you're going to keep going. I got lucky the fir... GEOFF OGILVY That was the best thing I ever saw, that 19th tee. I shouldn't have won today. GEOFF OGILVY That wasn't very smart. It's not the first time (Woods) has been motivated by something someone said... GEOFF OGILVY With three or four holes to play, it looked decidedly unfavorable for us. But Justin made a massive ... GEOFF OGILVY I knew I was tied when I made the putt, ... And I knew I was one behind before I hit my next tee sho... GEOFF OGILVY I played really well. I could have had two or three better if I'd made a few putts, but all in all I... GEOFF OGILVY It plays long all the time. Even though the ball goes a long way here, it's still a long golf course... GEOFF OGILVY My biggest objection to Marxism has been the presumption that industry should exist at all. I think ... DAVID DAVID KATZMAN LARRY DAVID DAVID HAREWOOD DAVID HAREWOOD In the last couple of years I've been facing down a lot of the demons of the past and trying to ... DAVID COVERDALE George W. Bush: a person who is the ultimate outcome of the American condition. Someone promoted abo... DAVID LANGE DAVID LYNCH Studying consciousness tells us more about how the world is fundamentally strange. I think we have a... DAVID CHALMERS DAVID HARE DAVID TENNANT DAVID LETTERMAN DAVID CRYSTAL DAVID ATTENBOROUGH DAVID BAILEY DAVID BAILEY DAVID BAILEY DAVID BAILEY DAVID BAILEY DAVID BAILEY DAVID BAILEY DAVID BAILEY DAVID BAILEY DAVID BAILEY DAVID BAILEY DAVID BAILEY DAVID BAILEY DAVID BAILEY DAVID BAILEY DAVID BAILEY DAVID BAILEY DAVID BAILEY DAVID BAILEY DAVID BAILEY DAVID BOWIE LARRY DAVID DAVID BOWIE DAVID BYRNE DAVID BYRNE DAVID BYRNE DAVID BYRNE DAVID BYRNE DAVID BYRNE DAVID BYRNE DAVID BYRNE DAVID BYRNE DAVID BYRNE DAVID BYRNE DAVID BYRNE DAVID BYRNE DAVID BYRNE DAVID BYRNE DAVID BYRNE DAVID BYRNE DAVID BYRNE DAVID BYRNE DAVID BYRNE DAVID BYRNE DAVID THEWLIS DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY DAVID CASSIDY
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies... 
If advertisers spent the same amount of money on improving their products as they do on advertising ... 
I have never yet seen any plan which has not been mended by the observations of those who were much ... 
On the rare occasions when U.N. blue helmets have made the news in the past, it has unfortunately to... 
Just because you haven't got a home, doesn't make you homeless.
Not everyone has the time to be normal. 
More and more products are coming out in fiercely protective packaging designed to prevent consumers... 
There is the desire of a consumer society to have no learning curves. This tends to result in very d... 
There are no superior or inferior races. No one is intrinsically inferior or superior. All have the ... 
Great buildings that move the spirit have always been rare. In every case they are unique, poetic, p... 
I see myself as the consumer. I'm a working mother and I don't get a lot of time to myself. I create... 
Few persons who have ever sat for a portrait can have felt anything but inferior while the process i... 
I'm no advertising genius. I found that if you deliver news and information to the consumer, or the ... 
It has been my privilege on various occasions to converse with presidents of the United States and i... 
In e-commerce, your prices have to be better because the consumer has to take a leap of faith in you... 
I simply believe that people who respect their customers and have faith in their own technology prod... 
Why be greedy when you can have it all. 
To all those who have drawn the inference from my words that Africa, as a continent, is somehow gene... 
When the will abandons what is above itself and turns to what is lower, it becomes evil -- not becau... 
I'm not sure if other arrangements to buy zinc have already been made at this point. Generally, we b... 
Let advertisers spend the same amount of money improving their product that they do on advertising a... 
Clearly, Japan is a most important market for digital consumer products. 
You know, I think of the global economy as an inverted triangle, resting on the shoulders of the Ame... 
The consumer isn't a moron. She is your wife. 
I have personally believed in every product I have ever advertised. 
The most important word in the vocabulary of advertising is TEST. If you pretest your product with c... 
I gave a funny speech at my wife's birthday party, and I'm thinking, 'Hey, I've stil... 
The area where I grew up in Birmingham was very diverse - I was aware of my race but not overly awar... 
Birmingham people are the salt of the earth, and I've carried that with me all around the world.... 
Stories hold conflict and contrast, highs and lows, life and death, and the human struggle and all k... 
Thought is the wind and knowledge the sail. 
The Doctor' is the kind of character - because the guest cast is changing all the time, there ar... 
It's so warm now, and Thanksgiving came so early - is it just me, or does it not really feel lik... 
Bilingualism lets you have your cake and eat it. The new language opens the doors to the best jobs i... 
I can mention many moments that were unforgettable and revelatory. But the most single revelatory th... 
Being dyslexic, I was told that I was an idiot all the time. 
Every man who is high up loves to think that he has done it all himself; and the wife smiles, and le... 
I always go for simplicity. 
Everything I read about hitting a midlife crisis was true. I had such a struggle letting go of youth... 
People use irony as a defense mechanism. 
Sometimes it's a form of love just to talk to somebody that you have nothing in common with and ... 
I certainly agree that putting everything into little genres is counterproductive. You're not go... 
I like time off. I'm not a workaholic. 
I've had an awful lot of good fortune. 
Every day is a blessing - not to get too schmaltzy, but, really, it is. 
What happened to me during the last couple of years of 'The Partridge Family' was I became s... 