By year five we'd like to have three or four dealers in every state in the country.

We've had over 45 inquiries from 35 states in three weeks of being live with the web.

Right now we'll sell directly if there is no dealer within 100 miles. Our main focus is now and will always be to direct (consumers) to a dealer.

First and foremost we're small-town guys.

We're getting back to the simplicity of why people love the brand. They can really hear the wit and self-deprecation of the brand. It's a step in the right direction.

My Coke Rewards is unique in its ability to truly personalize the consumer's experience with Coca-Cola. The program allows us to tap into our consumers' passions and tailor their online experience to offer them what they really want.