By visualizing information, we turn it into a landscape that you can explore with your eyes: a sort of information map. And when you're lost in information, an information map is kind of useful.

I feel that every day, all of us now are being blasted by information design. It's being poured into our eyes through the Web, and we're all visualizers now; we're all demanding a visual aspect to our information. There's something almost quite magical about visual information. It's effortless; it literally pours in.

Personally, I find visualisations great for helping me understand the world and for sifting the huge amounts of information that deluge me every day.

I love information. I want to stay current. I don't want to be under-informed. But I'm busy. Sometimes, I need an instant overview of a situation that I can grasp in a second.

Over the years, online, we've laid down a huge amount of information and data, and we irrigate it with networks and connectivity, and it's been worked and tilled by unpaid workers and governments.

Data is the kind of ubiquitous resource that we can shape to provide new innovations and new insights, and it's all around us, and it can be mined very easily.