By eliminating the lost vestige of their hardcore gaming route they've essentially opened themselves up to a wider group of advertisers.

Essentially, I'm a 21-year-old who's a millionaire through gaming, vlogging, and my online experience. Yo, I'll take it!

This is the only group I could find that does both hardcore natural product synthesis and medical chemistry. We are the only ones who can design and synthesize these two areas. That is very difficult chemistry.

Live every day as if it were your last, because one of these days, it will be.

Publishers are already stretched thin to some extent developing for new products like PlayStation (and) developing for the Nintendo 'Dolphin,'

We have a very young group here and thought it would be good to spread the leadership a bit wider than just one person.