By associating their product with a celebrity, it typically equates to a great marketing opportunity for them. Ultimately, that is the end result they are looking for.

Celebrity - I don't even know what that means. Obviously it's the same basic word as celebration, but I don't know what's being celebrated.

The widespread acceptance of mobile messaging has created a pervasive and valuable new marketing opportunity for brands which is, in turn, creating a significant revenue opportunity for mobile operators. With reliable infrastructure in place and a means to control and measure campaigns, the starting gun will have gone off and it will be a race to create and deliver the most effective mobile marketing initiatives to subscribers that are more receptive than ever.

There ain't enough opportunity for people in Danville.

It will work. I am a marketing genius.

Once in a great while, she was distressed by the way she looked. As she was rounding the bend to forty she would write to Avis DeVoto that whenever she read Vogue she "felt like a frump....but I suppose that is the purpose of all of it, to shame people out of their frumpery so they will go out and buy 48 pairs of red shoes, have a facial, pat themselves with deodorizers, buy a freezer, and put up the new crispy window curtains with a draped valence."
Julia was able to deconstruct the disingenuous motives that drive women's magazines with the ease she normally reserved for deboning a duck, seeing quite clearly that while ostensibly offering inspiration and useful advice, the stories and articles quietly pummel the reader's sense of self, the better to drive her into the arms of the advertisers.