Buy less. Choose well. Make it last. Quality, not quantity. Everybody's buying far too many clothes.

We are so conformist; nobody is thinking. We are all sucking up stuff; we have been trained to be consumers, and we are all consuming far too much.

I think some people would love to be able to make the clothes I make - and of course, I do influence them, but they keep simplifying, and minimalism doesn't quite work.

You have a more interesting life if you wear impressive clothes.

Liverpool people are famous for liking clothes and fashion; they are very social and lively people, and we know that they like clothes.

Fashion is here to help make people look very important. If they have good taste and choose what suits them, I give them options on how they can do that. It's always sexy, and it's always with the same result: making women look fantastic.