Business is not a science; it is not susceptible to experiments that can be controlled and replicated. Everything in business is too unpredictable for that - every business, employee, product, market is different and keeps changing.

Margaret Heffernan

Margaret Heffernan

Business Changing Controlled Different Employee Every Everything Experiments Keeps Market Product Science Susceptible Too Unpredictable

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Very few entrepreneurs start their business on the back of market research. Instead, they have tremendous zeitgeist, honed by paying attention to where they are.

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In our house, Mother's Day is every day. Father's Day, too. In our house, parents count. They do important work and that work matters. One day just doesn't cut for us.

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I haven't always hated McDonald's. When my kids were little and I lived in the U.S., they were as susceptible as anyone to Happy Meals and tatty toys that subsequently littered our sitting room.

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Phones and soundtracks and Muzak and fountains replace genuine and unpredictable human contact with a seamless soundtrack from a bad movie and a cliche that makes us believe we must all be happy.

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As a mother, I work hard every day and I expect that work to be recognized and appreciated. Because I work for and with human beings, sometimes they're grateful and sometimes they aren't.

— Margaret Heffernan

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