Brands are emotional; slogans are not. Slogans change; brands do not. Brands create an image in the mind.


Bill Geist

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Today, brands are not the preserve of marketing department. Brands are too important to be left to t...
THOMAS GAD
Brands are built through the experiences we create.
SAURABH UBOWEJA
Brands are born, not created.
JANE LAUDER
Best Buy is just too Western! They do not stock enough Chinese brands, and Chinese people do not wan...
ZHANG JINDONG
Strong brands are not built through shortcuts and copycats
BERNARD KELVIN CLIVE
Sound an alarm! Advertising, not deals, builds brands.
DAVID OGILVY
People say we have too many brands. We have too many brands if we try to do the same things with all...
MARK LANEVE
Don't let BRANDS rule your Mind!
MOHITH AGADI
Our existing brands have a fairly strong and wide distribution in the stores that they are already s...
ESTEE LAUDER
Internationally, our brands are on fire.
ERIC WISEMAN
Giorgio Armani and Gucci clearly understand that strong brands make for profitable businesses. They ...
FRANK MARTELL
Whatever brands youths smoke will include the leading brands on the market.
JAN SMITH
There are not that many new media brands you can say that about nowadays.
DAVID TALBOT
If you want to create a brand, create an experience you can repeat.
SAURABH UBOWEJA
Most major brands in Europe are having a tough time.
HARRY BERNARD
Great brands are built through great customer insights.
SAURABH UBOWEJA
Feedbacks are means for brands to look back.
BERNARD KELVIN CLIVE
Imported and non-native brands are becoming an increasingly important part of the marketplace.
DAVID HARTLEY
These are smaller brands, and their divestiture would not affect the long-term success of the merger...
LINDA ULREY
Brands make a powerful impact on people, especially in today's world of ever-increasing consumer cho...
ALLEN ADAMSON
This survey highlights the importance that brands play within many aspects of our lives, and reveals...
ALLEN ADAMSON
Even the richest of brands are robbed by poor character.
CRISS JAMI
It's the only building with exterior entrances. Major hotel brands do not want exterior entrances.
MICHAEL GALLEGOS
There are some more expensive brands that I like, but they're not as attainable at this stage in lif...
CHERRYN WILDER
Some of the different brands in the association compete in the same markets. But we are still able t...
ERMENEGILDO ZEGNA
These brands are continuing to mislead thousands of Australian consumers,
ANNE JONES
We have great brands in this company and the philosophy is the corporate name shouldn't overshadow t...
ED ADLER
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful ...
SIMON MAINWARING
Facebook, Twitter, and Tumblr are all 'User First, Brands Second' services. The brands are a...
FRED WILSON
Its wholesalers are clamoring for high-margin, growth brands. Anheuser has promised to deliver them,...
BENJ STEINMAN
Fortune follows those who can create ideas by connecting old ones. Strong personal brands are create...
RYAN LILLY
I think they are making substantial changes, but the strategy is not risk free, ... One of the centr...
ERIC KATZMAN
There is a great deal of focus now on retail brands, and justifiably so given their phenomenal track...
MARSHAL COHEN
Brands that stand out from the competition are purposefully disruptive or different
BERNARD KELVIN CLIVE
Apparently, their ties are not advanced enough to include unified brands or consolidation of product...
YOSHIHARU IZUMI
We always talk about how you have to build a brand from the inside out, not the outside in. Brands a...
DAN LEVITAN
Brands by themselves, and especially new brands, you can't really judge it on their own. It's how it...
CHARLES GOLVIN
Brands are all about trust. That trust is built in drops and lost in buckets.
KEVIN PLANK
Slogans are mere wordsuck...
GABRIEL THY
[Italian firms are well established.] It is not exactly a new market, ... All the big Italian brands...
CARLO CIAMPI
There's an adage that is an apt description of the new dynamic at work between brands and consum...
SIMON MAINWARING
We are determining how best to pursue each opportunity, whether growing an existing brand or creatin...
PAUL PRESSLER
Twenty-five percent of search results for the world's top 20 largest brands are links to user ge...
ERIK QUALMAN
For the sake of your dreams, don't create negative brands for yourself, else you scare away opportun...
ISRAELMORE AYIVOR
Pernod and Fortune have teamed up as part of the deal and will split up the brands. The bulk of the ...
JACK SHEA
It is not exactly a new market. All the big Italian brands already have stores there.
CARLO PAMBIANCO
Brands are faced with the daily challenge of massively scaling their outreach in order to build pers...
SIMON MAINWARING
We are looking to brands for poetry and for spirituality, because we're not getting those things fro...
NAOMI KLEIN
This is a strong portfolio of brands.
A.G. LAFLEY
Many large brands are now just marketing machines for what's being made offshore.
CHAD HURLEY
We wanted to bring in brands that aren't in Arizona.
KURT DEMUNBRUN
The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal lov...
NIRMALYA KUMAR
The politics of the possible was being replaced by the politics of purity.
H.W. BRANDS
I don't think about duplicating anything.
TOM BRANDS
Indeed, the key to all diplomacy was knowing when they were serious about their threats and when the...
H.W. BRANDS
He did something he rarely did. He decided not to see things from the other guy's point of view.
H.W. BRANDS
He was a product of a culture where it was generally counterproductive to hold grudges.
H.W. BRANDS
He was a generous but subtly demanding boss.
H.W. BRANDS
Looking back on his adolescence from the vantage point of his mid-eighties, George H.W. Bush candidl...
H.W. BRANDS
It was similar to a goal Daniel scored earlier this season against Churchill. He really struck it we...
RICH BRANDS
That was a heck of a shot that Juan hit. You can't hit a ball any harder than that. I mean that was ...
RICH BRANDS
I can't express how happy I am that my former coach, Dan Gable, has decided to join my staff at Iowa...
TOM BRANDS
He had always had a gift for conjuring images in his mind's eye. It was one of the secrets of his mi...
H.W. BRANDS
Even when he played, he made a business of it.
H.W. BRANDS
It is more important to me that my students come out of my class believing 'This story is interestin...
H.W. BRANDS
He (the immigrant father) would walk by proxy in the Elysian fields of liberal learning.
H.W. BRANDS
He understood the code of his social class enough to affect an air of indifference about life.
H.W. BRANDS
He adored competing but didn't want you to know he'd ever worked at it.
H.W. BRANDS
It's philanthropy, but it's good politics, too. Mighty good politics. The poor are some of the most ...
H.W. BRANDS
I'll answer all those questions when it happens. From my perspective, it's all positives.
TOM BRANDS
Abilene possessed greater vision, perhaps because it possessed little else.
H.W. BRANDS
He forced himself into good spirits.
H.W. BRANDS
He was trying to find his footing in a world both familiar and foreign
H.W. BRANDS
Branding is the opposite of chaos!
SAURABH UBOWEJA
HTC makes devices for others who put their brands on them. By having someone else's brand on it, you...
JOHN KAMPFE
Xbox is one of the most revered, loved brands in games.
SATYA NADELLA
We are planning more strategies besides these activities, including introducing more second-tier bra...
CATHY HAU
Plus-size women are very, very loyal to brands. They have a lot of spending power.
BARRY ZELMAN
We are excited to launch them as consumer brands via feature film releases under our direction.
AVI ARAD
Individually and as a team, they are exceptionally well prepared to grow our brands and businesses,
LOUIS CAMILLERI
We are planning more strategies besides these activities, including introducing more second-tier bra...
CATHY W. HAU
The currency of universal values make brands innately sharable.
SIMON MAINWARING
This is a test market for these brands.
GARY GALANIS
As brands become larger, the need to reach greater numbers of customers makes them less edgy and dil...
NIRMALYA KUMAR
I've had the luxury of working on a lot of our great brands here at Warner Brothers, including a...
DIANE NELSON
This acquisition not only gives Time Inc. the best URL in golf, but also an unprecedented offering o...
JOHN SQUIRES
We're tremendously excited because in particular these are pretty rare quality brands to make it int...
LYNDON LEA
Branding New York City is too broad an image these days. It's no longer as powerful on the macro lev...
ALLEN ADAMSON
Fame is not the reason why brands are created and erected. Be diligent, focused and chain unceasing ...
ISRAELMORE AYIVOR
Most brands want to see their products used in creative ways.
BRIT MORIN
The art of the critic in a nutshell: to coin slogans without betraying ideas. The slogans of an inad...
WALTER BENJAMIN
I think I am one of the smallest surviving brands.
MANOLO BLAHNIK
We're also strengthening our commitment to our core brands,
DON KNAUSS
European brands have a strong brand image and product lineup. We don't really expect this trend to s...
WES BROWN
China is a quite new market, the brands are all at consistent growth level, which seldom happens in ...
BRIAN DEESON
I hope they can see that as a consumer, if they express themselves, they may make an impact and leve...
MA JUN
The whole mind-set is changing. Customers are no longer buying things to hold on to. The brands need...
DANIEL NISSANOFF
Everyone knows these brands and has an association with them. They're part of everyday life.
LAUREN CHATTMAN
Brand relationships have become a lot more personal. People consider brands almost like personal fri...
IAN BELLHOUSE
In the future, consumers will rely more and more on strong brands to help them navigate the digital ...
ANNE SWEENEY

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BILL WATTERSON
I have an addiction to caffeine.
BILL AYERS
Microsoft Research has a thing called the Sense Cam that, as you walk around, it's taking photos...
BILL GATES
Probably the single most important evolutionary trait dogs developed was right there at the outset, ...
BILL BUFORD
Awards are meaningless to me, and I have nothing but disdain for anyone who actively campaigns to ge...
BILL MURRAY
Ask any successful person to look back over the events of his or her life, and chances are there'...
BILL RANCIC
A city built on rivers and bituminous coal, Pittsburgh in the '90s has survived the boom and bus...
BILL DEDMAN
You know those adages about smelling the roses and chasing butterflies? The markets are my butterfli...
BILL GROSS
Many visitors to Chicago know the Loop, the shops on the Magnificent Mile, and the Museum Campus. Me...
BILL DEDMAN
The hardest achievement in acting - in my opinion, anyway - is nailing a role that absolutely nobody...
BILL SIMMONS
Things aren't right. If a burglar breaks into your home and you shoot him, he can sue you. For w...
BILL MAHER
Brand names are well known to business school professors, but only one professor is a brand name her...
BILL DEDMAN
Our children are angry. The profanity is out in the street. It's on the buses and in the subway....
BILL COSBY
Leadership is an active role; 'lead' is a verb. But the leader who tries to do it all is hea...
BILL OWENS
Our first responsibility is to protect the American people and we cannot put on blinders to expect t...
BILL SHUSTER