Brands are born, not created.

I've created a bridge between European electronic culture and urban American culture, and I've worked with established brands.

We're still living with the old paradigm of age as an arch. That's the old metaphor: You're born, you peak at midlife and decline into decrepitude.

Branding is the opposite of chaos!

Great brands are built through great customer insights.

HTC makes devices for others who put their brands on them. By having someone else's brand on it, you have to purchase that.