Boulder should be next to the word 'community' in the dictionary.

Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco.

At Tesla, we don't go into a community and think we're going to sell one or two cars.

For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to change the food system in America.

People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off.

My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on.