Both [units] are extremely important carriers of the Virgin brand worldwide.

How you tell a story is just as important as what you tell. Virgin Atlantic as a brand has a real [message] that you as a consumer have the right to do pretty gutsy stuff.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.

I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area.

We are extremely honored that Virgin Atlantic has decided to become the British launch customer for the A3XX. With 50 orders and many more options from quality customers around the world, Airbus is now in a strong position to launch production of the A3XX.