Both events went magnificently. They also used temporary tattoos and rubber stamps as new, innovative mediums for advertising the fair to 12 to 24-year-olds.

No one ever said, "This restaurant was horrible, but did you see those ads in the paper!?

The U.S. online advertising market is much bigger than Europe's but it is a crowded market and the room for growth is shrinking. In Europe, online advertising is growing much faster and portals like Yahoo want to tap into that.

I was pleased with our runners, just across the board in different events. In field events, we had good individual efforts, but we're still looking to have rounded team efforts.

Our whole basis is a repair shop you can trust. Our best advertising has been word of mouth. So I think we are doing the right thing.

I think it's good for the players. I don't see the events as really competing against each other; it's more like they're working in conjunction. I wouldn't mind if the same thing occurred in more places.