Boston has different needs than Adams, which has different needs than Andover. All the money gets blended into the budget to improve the overall quality of life.

The Massachusetts Lottery was created in 1971 to raise revenue for cities and towns.

We're looking for a full-service agency. Obviously strong creative is important, but just as important -- because we've only got a $10 million budget -- is to get a good value for our media buy.

The vendors manage the game.

We're seeing a lot more activity trying to manage in-motion inventory, direct it to the place it needs to be and avoid disaster areas.

This is like having a special-needs child. She still, after all this time, won't let me reach out and pet her. She stays at an arm's length. I think her reaction is out of the past.