Between Twitter and Facebook, early word of mouth for a film can destroy it immediately or take something you've never heard of and make it a huge hit.

If you're clever enough and creative enough to get a good film made, then you should be clever enough and creative enough to find ways to get it out there, one being something like Jameson First Shot.

You can get any film now basically for free, and that's where I think the model we're talking about is - if you give people what they want, how they want it and when they want it, they're more likely to pay for it.

The minute you hear the word 'share,' you start thinking Twitter and Facebook. These are the places that people can very quickly share something they've just discovered.

There is something decidedly faux about the camaraderie of Facebook, something illusory about the connectedness of Twitter.

The issue of doing an adaptation of a book is the theater of the mind, and so you always face that.