beneficial to the industry.

You can become really pigeon-holed in this industry.

We could promote the 'care and feeding' of journalists to develop a network sympathetic to Philip Morris, ... Using this approach in the U.S. we have been able to get favorable articles/commentaries in major publications such as the Wall Street Journal , National Review and reach millions of the public through the numerous syndicated columnists that are in our network.

We have been talking to growers all along the fringes of the traditional burley growing area, ... We are still contracting with growers.

Japan was the worst third-quarter for the industry in 30 years. So we are hopeful January was a sign we are coming out of the doldrums.

This industry is very make-believe and you caught in a false sense of what reality is.