Behind search advertising's great success is self-targeting — users revealing their interests by the keywords they enter. As with search, self-targeting rather than media manipulation is the key to engagement marketing or behavioral advertising.
David Hallerman
Related Behind search advertising's great success is self-targeting users revealing their interests by th... DAVID HALLERMAN Much has changed since the automotive industry first tapped the Internet as a way to reach consumers... CHARLIE VOGELHEIM I'll be focused on consumer technology and Internet media, in particular, search, mobile, commerce, ... JAMES SLAVET There is phenomenal momentum behind search engine advertising, GARY STEIN Ultimately, behavioral targeting drives audience. Optimization is about driving performance. With be... BRAD BENDER The next paradigm of search is cutely hinged on the 'Semantic Web' and current search technology pro... JOSEPH ANNANG SOWAH Vertical search engines that match your business, service or products with a target market offer you... MARC OSTROFSKY There is phenomenal momentum behind search engine advertising. The number of advertisers using searc... GARY STEIN One important key to success is self-confidence. An important key to self-confidence is preparation. ARTHUR ASHE Everyone dies, and before that, most people eventually lose some of their faculties. So some people ... CHARLES DUHIGG if you want to search , search who care about you,Don't search person for use , those who want ... MOHAMMED ZAKI ANSARI Life is an endless search for one's self. MARLON MOLINA Search others for their virtues, thy self for thy vices BENJAMIN FRANKLIN Serving up ads based on behavioral targeting can itself be an invasion of privacy, especially when t... ADAM COHEN Because of the issues that are involved, mainly as far as effective prevention is concerned, it ofte... GRAHAM SMITH If they are going to stop targeting our civilians, then we are ready to stop targeting what they cal... ABDEL AZIZ RANTISI They absolutely have an expertise in advertising to people who are targeting gay and lesbian viewers... JASON KLARMAN Video is the future of digital advertising - no other advertising vehicle combines the sight, sound ... DAVID J. MOORE Video is the future of digital advertising - no other advertising vehicle combines the sight, sound ... J. MOORE Google actually relies on our users to help with our marketing. We have a very high percentage of ou... SERGEY BRIN Online advertising is display plus search. DAVID FILO The main factor behind success is - self control. RIG VEDA Self decisions are the #1 key for success or failure. JOHN DI LEMME They were targeting individuals downtown as they left the bar. RYAN MACDONALD The market favors open choice for search, and companies should compete for users based on their qual... MARISSA MAYER People who truly understand what is meant by self-reliance know they must live their lives by ethics... WAYNE DYER Search is brewing at a much faster rate than display advertising. The display piece of Internet adve... CEO FREDERICKS Search is brewing at a much faster rate than display advertising. The display piece of Internet adve... CEO STEVEN FREDERICKS [Not surprisingly, those first two years fell flat.] I made plenty of mistakes, ... Mostly about whe... JACQUELYN TRAN I think what actually works best is local-level individual targeting of key leadership nodes. JOHN ABIZAID Self motivation is the driving force behind growth & success. DR ANIL KUMAR SINHA Increasingly, consumers don't search for products and services. Rather, services come to their a... ERIK QUALMAN We have always condemned attacks targeting civilians, whether Palestinian or Israelis. Such attacks ... SAEB ERAKAT Never fight your inner voices; self encouragement is the key to success. ERIC JOHNSON There is some self-interest behind every friendship. There is no friendship without self-interests. ... CHANAKYA This is a fantastic breakthrough advertising and marketing campaign that is sure to be a great succe... JOE AHERN Search engines are dependent on income from advertising, and for this you need partners and marketin... HERMANN HAVERMANN [But Yahoo executives stood by their earlier statement.] The number of documents in our index is acc... JEFF WEINER The truce is dead. By continuing its assassinations and occupation, Israel killed it long before it ... ABU QUSAI DART Search saves time, reduces complexity and enables customers to make better decisions and increa... DAVID ROSENBLATT As advertising continues to evolve, so too must the strategies that companies use to reach their tar... JEFFREY HERZOG You're showing a new part of biology that was completely unknown. Future drugs might work more effec... CLAES WAHLESTEDT Originally in the United States, there were no laws regulating behavioral advertising. As a result, ... MIRIAM DEFENSOR-SANTIAGO We believe the district court's order would constitute an unfair restriction on the search engine, l... LI DECHENG That's a violation of our Webmaster quality guidelines, specifically the principle of 'Don't deceive... MATT CUTTS For those new to the search engine marketing space, it would seem logical to conclude that based upo... ROBERT MURRAY This is a capability enterprise search users haven't seen before. HADLEY REYNOLDS Search well and be wise, nor believe that self-willed pride will ever be better than good counsel. AESCHYLUS Ἐδιζησάμην ἐμεωυτόν: I searched myself. HERACLITUS Re-targeting is the new Follow-up! ROBERTO SRIVASTAVA The key to success is action, and the essential in action is perseverance. SUN YAT-SEN Part of our mission is to make the site search experience better for web site visitors, and this too... DR. SHAUN RYAN That is really not much different from the search engines that are being constructed today for users... STEPHEN CAMBONE Faith is more complex than belief. It involves an individual's relation to a community and engagemen... JAMES HYDE If pursued with due diligence, the search for self will eventually lead one to three simple words: Y... SEAN KEVIN SWEENEY In this world where value is unknown, but the price of anything is marked, where the creation of sel... GLENN HEFLEY The search for the truth is not for the faint hearted. VINCENT D'ONOFRIO Our search advertising revenue has not been as strong as we'd like, CHRIS LIDDELL It makes sense that search engine users, who arrive at sites they may not be familiar with, are much... ALI BEHNAM Holographic technology is exciting but they really aren't targeting this market. ANDY PARSONS To say the U.S. government is targeting U.S. persons, to listen to their phone calls and read their ... MIKE POMPEO Selfishness is the biggest form of helplessness as it makes the person blind so much that he fails t... ANUJ SOMANY Search streams - the logs in which the contents of users' search requests are recorded - are a wealt... WHIT ANDREWS 2006 is the year we deliver a video search experience that is as good as what people expect with tex... KEVIN CONROY By the way, if anyone here is in advertising or marketing, kill yourself. BILL HICKS Google did a great job hacking the Web to create search - and then monetizing search with advertisin... DOUGLAS RUSHKOFF The company is targeting a very large potential market. MICHAEL GREELEY The genius of David Petraeus has always been his masterful manipulation of the media. MICHAEL HASTINGS Success is not the key to happiness. Happiness is the key to success. If you love what you do, you... TYGA Silence is not something external. It lies within. So instead of searching it externally, search wit... BHAWANA JAIN This also suggests that retailers may be better off targeting customers within a few-mile radius of ... JOHN RITTENHOUSE Traveling on every path, you will not find the boundaries of soul by going; so deep is its measure. HERACLITUS Search is now more than a web destination and a few words plugged into a box. Search is a mode, a me... JOHN BATTELLE There is no nuclear- or radiation-monitoring program targeting mosques or other places of gathering ... MIKE MASON Dedication is the preparation to success! WERNER BOTHA It is worthwhile engaging our sense in self-identity rather than self-dignity. MUHAMMAD RAFIQ KHAN KAKAR Usually when you interview somebody for a number of hours, they'll say something that is self-ag... EVAN OSNOS With the growing reliance on social media, we no longer search for news, or the products and service... ERIK QUALMAN The growth that we are targeting for our bank is in line with the banking industry. CHANDA KOCHHAR Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on... MARCUS BUCKINGHAM The key to humor is often self-loathing or sarcasm. In a sense, that's how self-loathing is made... JAMES GRAY Male social conditioning encourages boys and men to aim to bed as many women as possible....so much ... MIYA YAMANOUCHI Obviously, you will always see more malware targeting Android because Android is used more than any ... SUNDAR PICHAI I'm a novelist, a critic, an essayist - I tend to see politics as a subset of cultures rather th... WALTER KIRN You know, I Google search my own name because I'm so self-obsessed! EDDIE MCCLINTOCK Self-interest, or rather self-love, or egoism, has been more plausibly substituted as the basis of m... THOMAS JEFFERSON Self-interest is not myopic selfishness. It is whatever it is that interests the participants, whate... MILTON FRIEDMAN The potential for local search and local advertising comes into play. JULIE ASK [When compared with other Southeastern states,] we're behind most of them on starting salary, ... Cl... MIKE EASLEY The Internet is really about highly specialized information, highly specialized targeting. ERIC SCHMIDT Everyone recognizes that investors need to know certain key facts and concepts, but it is important ... DON BLANDIN I'd rather have a search engine or a compiler on a deserted island than a game. JOHN CARMACK Why should I take my clothes off (...) when there are, already, so many other woman doing it for me? EFRAT CYBULKIEWICZ I suppose your security is your success and your key to success is your fine palate. GORDON RAMSAY As women demanded access to power, the power structure used the beauty myth materially to undermine ... NAOMI WOLF I can't really put it in one sentence because although on one hand Preacher is about faith and y... GARTH ENNIS The Best is somewhere there, just search it! DEYTH BANGER Traditional horizontal search engines cannot always identify the target audience, niche or vertical ... MARC OSTROFSKY Companies certainly back out [of advertising] when they feel their message won't resonate with custo... ED ERHARDT We offer businesses premier print directories, the premier Internet Yellow Pages, and a product that... DENNIS PAYNE
More David Hallerman
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