been keeping my normal profit margin.

It takes all the profit; what profit I make off mine is gone,

But the last thing you want to see happen is for e-retailers to include their profit margins in the shipping charges.

The discount airlines have set the pricing, really. Southwest is still sitting pretty and making a tidy profit. This is all good news to people who want to fly next year.

This level of investment requires that we continue our transformation and keep delivering on our cost goals and profit objectives. Our employees are a crucial part of that equation, and we need to continue working together to provide optimum value for our customers.

Such is American business, I guess, where the desire for obscene profit mutes any discussion of conscience.