Because we think that together those two sites can offer open space opportunity. They can offer perhaps some extreme sports opportunity. Perhaps bringing residential to the two former buildings there, just bringing more people into that area.

It's much more related to sports, extreme sports, ... But it's not for snowboarding, or skateboarding, all this kind of stuff.

What these guys are doing out there is something that maybe 1 or 2 percent of the extreme sports fanatics can actually achieve to get out there in 18-foot waves? It's crazy.

I grew up doing a lot of extreme sports.

Free driving is like an extreme sports version of snorkeling, ... That's about 50 feet deep. And basically what you do is you hold your breath and you wear a weight belt and go down as fast as possible and hold your breath for minutes at a time.

It is a huge opportunity for us to take share from people that have been playing in this space for a long time.