Basically, Len and I get the satisfaction of doing it because our mother wished that. We enjoy getting people pointed in the right direction and helping them meet their goals.

It was just important for her to accomplish (the degree).

She taught in the little one-room school houses for many years. She finished her career in the city school system.

I believe the expectations of the user sometimes dictate either satisfaction or dissatisfaction with a particular site.

Keeping shoppers happy while they are on the site is just one piece of the satisfaction equation. A bad experience with fulfillment or customer service could outweigh a positive experience on the site.

Going forward, we would expect to see satisfaction trend back upward now that the holiday rush is over.